We’re not another software platform you have to learn — we’re your preconstruction partner.

No one wants to wake up and learn new software. They want outcomes — a mass timber design, real pricing, and a clear path forward as fast as possible.

Generate combines automation and expertise to deliver exactly that. You bring your project, and we rapidly generate models, pricing, and insights so your team can make informed decisions in days, not months.

Not at all.

Generate is designed to complement—not replace—the work of architects and engineers. We streamline early-stage tasks, reduce manual modeling, and provide actionable insights that improve design feasibility, sustainability, and cost outcomes.

For structural engineers, that means less time spent on repetitive tasks during concept and schematic design phases—freeing you up to focus on the detailed engineering work that truly drives value and revenue.

For architects, that means fewer late-stage surprises and less need for value engineering, resulting in stronger client relationships and better design outcomes.

By making early phases faster and more effective, Generate helps ensure more projects move forward—creating more opportunities for the whole team.

As long as it takes to get it built.

We stay with your team from concept to construction — guiding early programming, massing, and framing strategies; optioneering and refining systems and supply-chain options through design; and supporting coordination and fabrication as models move toward construction.

Every phase builds on the last — ensuring decisions, data, and teams stay connected all the way through delivery.

We collaborate with all key stakeholders — from architects and engineers to developers and contractors. Rather than serving a single client type, we focus on the ideal project profile — where early collaboration and generative design can create the most value.

Usually, one stakeholder engages us to support the entire project team, though in some cases multiple partners split the cost.

At Generate, our goal is to ensure that all project stakeholders benefit. Project deliverables are shared openly and quickly, helping all sides reduce costs, move faster, coordinate better, and make smarter design and procurement decisions.

Most existing platforms either focus on structural optimization tied to a specific manufacturer, or offer services tied to their own product lines. Generate is fundamentally different. We are an independent, integrated platform informed by decades of expertise, designed to serve your project—not lock you into one supplier or system.

• We’re not here to sell you software. We’re here to give you the fastest and smartest outcomes: a full mass timber building that pencils up with real costs in hand. You can think of Generate as a service that embeds in your team to streamline these outcomes.

• Outcome-first: We don't just size members—we configure full buildings for cost and procurement.

• Open-market mindset: We help you compare manufacturers and drive competitive pricing, not vendor lock-in. (We don’t have a horse in the race - we just represent the mass timber market).

• Beyond structure: Structure is just one part. We focus on fully coordinated strategies that include layout, envelope, pricing, and constructability.

• Manufacturers welcome: If you're working with a specific manufacturer, that's fine. Generate helps you assess their system within a broader project context.

No.

While Generate’s software is proprietary, our output is fully shareable.

We provide your project team with a private web link and downloadable IFC models, takeoffs, and project data — giving everyone direct access to review, collaborate, and interact with the results.

Typically, one stakeholder or a group funds our work, but the deliverables are open to the full project team, including architects, engineers, contractors, and the global supply chain. Our goal is to make your project successful and buildable.